I wanted to write a post today about the temptations we face every day as bloggers and blog readers. This has been a big thing for me since I started blogging and reading other people’s blogs, as I have started to notice that the desire to eat clean, look after my skin more, get out and do new things, and buy certain ‘blogger favourite’ products has popped up almost out of nowhere. Obviously, we all get envious when we see celebrities endorsing amazing products, and the results of their rigorous exercise and eating regimes, but when we see ‘normal’ people living similar lives but in a more relatable way, that envy is multiplied 10x because it’s something that seems much more attainable.
Prepare for a wordy, rambly post (apologies…)
Now obviously, the idea of wanting to eat cleaner and look after your appearance and wellbeing more isn’t exactly the work of the devil. If there are people out there who make you want to take steps to feeling better about yourself then that is surely a good thing? But what if it sucks you in, to the point where you feel bad about your own life because you’re not living like these people? I’ll read blog posts about health and wellbeing that include things like eating chia seeds, flaxseed (and just about every other kind of seed) every day, going to a hot yoga class five times a week, and drinking fruit-infused water. I immediately think ‘Look how happy and healthy she looks, I have to try all of these things!’ so I put chia seeds and plenty of fresh fruit on my shopping list, look up hot yoga classes, and before I know it my entire weekly budget is being mentally spent on the idea of a perfect life and body. All these things cost money.
It’s exactly the same with basically any product endorsed by a blogger who you admire. If you can empathise with a person, then the likelihood is that if they say they love a product and it worked for them then you will be tempted to try it. This is a huge issue for me, especially with things like skincare, which can be pretty pricey. It’s not so bad if you read about the £5 miracle product from Superdrug, which is quite common among the blogosphere as we can’t all afford £50 body polishes and cleansing oils. However, when you hear about all the amazing, life-changing products from brands like Kiehl’s, Origins, Elemis and the like, you can’t help but take notice. Waah, I want the Elemis Pro-Collagen Cleansing Balm so bad.
The lifestyle aspect is also really difficult to ignore. Seeing bloggers who eat out all the time and get invited to exclusive brand events to be given freebies and meet people that we could only dream of meeting, it can get pretty tough. There’s a quote I have come across so many times since I started blogging…
The majority of quotes like this make me cringe, but this one is so bang on. It’s what I always remind myself of when I’m looking at accomplished bloggers who are reaping the rewards of their hard work. All it takes is a look back through their archives to see that they weren’t always the super glamorous, well put-together human being that they seem to be (and probably still aren’t, behind the photos and exciting vlogs). They are just people at the end of the day, and they still have their hang-ups and anxiety just like we all do, that one day people will stop reading their blog or watching their videos, or that people don’t like who they are or what they do.
All successful bloggers have worked incredibly hard to get where they want to be. It may take some less time than others, but remember we are not in competition here. The blogging community is about enjoying talking to others who understand what you’re about, and having those ‘only us bloggers’ eye-rolling moments that we can laugh about together. I’m pretty sure most people suffer from blogger envy, which is why I had to write this post to let you know- you’re not alone. Trust me.
I’d love to hear your thoughts on blogger envy in the comments below! Thanks for reading :)