Freelance Product Designer for Health & Wellbeing, UK

Designing digital products that solve real problems

I'm a freelance product designer with 10+ years' experience solving complex user problems and building empathetic digital experiences. I'm always looking for the next opportunity to use my skills for good.

View my work Work with me

10+ yearsProduct design experience

Health & wellbeingSpecialism

Available nowFor freelance & contract work

Selected work

A few highlights

Béa Fertility

Rebuilding for the rebrand

A Shopify website and component-based design system built to survive years of pages built without me.

The Lowdown

Health hub redesign

Rebuilding a WordPress blog into a searchable health hub people can actually trust.

Thriva

Post-test actions

Redesigning the post-results experience so customers know exactly what to do next and why it matters.

Sky Bet

Email verification

Making a compulsory compliance step feel effortless, without losing customers along the way.

About Emma

Using design as a force for good.

Having worked across a breadth of industries - from early startups to household names, both in-house and agency-side - I've developed a fascination with uncovering and solving user problems. In the last few years, that's pulled me firmly towards health and wellbeing, specifically women's health, where good design can make a genuine difference to people's lives.

Dive into my process

How I take a fuzzy problem through discovery, design and delivery to a considered, well-tested solution.

Designing digital products that solve real problems_